“Cool”.
It is a universal thing, right up there with Coca Cola as being a world recognised entity. Unlike Coca Cola, “cool” is not a heavily branded and marketed product, rather it’s a description, an indicator and for many, the Holy Grail. Being thought of or described as “cool” is seen as a great positive…beyond it’s application to current temperatures it’s an unremitting and unrelenting phrase used to describe what we like, and what appeals to us.
The interesting thing about the term, and the real crux of the issue, is that while it’s meaning is universal it’s interpretation is entirely individual and incredibly biased. Each of us has our own tastes, interests, influences and thoughts. Our idea of what is cool is as individual and unique as we ourselves. This is not to say that a consensus on cool is impossible, it’s not….but generally speaking the middle ground of cool will only be inhabited briefly and fleetingly in a world driven by the idea that cool is a constant change and state of flux.
What’s cool now, is old school tomorrow. And on Friday, old school will be cool again. It can all get a little bit confusing in the race to redefine what is cool, so that the redefiner becomes cool by definition. Ouch. Add in the fact that the word itself gets bandied about on a daily basis, and is used to build the value of many things (acts, films, books, fashion) and you entering a heady world where something that used to mean everything is now used to describe anything.
So, with all that in mind, the below tracks are cool. When you hit play, think about what’s cool for you.
Milyoo – Down To Love
Drokkr – Melting Footprints
Evasion – Dream Time
Kid Sader – The Death of Everything Cool
Cage the Elephant – Ain’t No Rest for the Wicked(Rook Remix)
d-Queue – Swompy Grits